Culture Shifts Reshaping Campaigns

A quiet but powerful shift

For years, Republican campaigns have followed a familiar playbook: raise money, run ads, knock on some doors, and hope for the best. But that playbook was written for a different era — and in today’s political landscape, it’s not just outdated...

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Unleash Predictive Intelligence to Discover Your Next Advocates and Micro-Influencers

Before They Raise Their Hand🤚 We Know Who Will 🎯

In today’s digital grassroots era, who you engage can be just as critical as what you say. That’s why we’re excited to introduce a game-changing advancement to the Buzz360 platform: AI-powered predictive modeling that identifies potential advocates and micro-influencers—before they ever raise their hands.

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The Power of Community Influencers in Politics

The Hidden Key to Winning Elections 

In the world of politics, the loudest voices often seem to belong to national figures, big media personalities, and high-budget ad campaigns. But beneath the surface, an often-overlooked force holds immense power: community influencers. These individuals—local leaders, business owners, faith leaders, and even engaged citizens—wield significant influence within their networks and can be the key to swaying elections, driving engagement, and mobilizing voters in ways traditional campaigns cannot. 

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Privacy and Transparency Matter

Choosing a Trustworthy App for Volunteer

When it comes to volunteer engagement, ensuring the privacy and security of user data is critical. Volunteers are often reluctant to share personal information and device identifiers when using apps to facilitate organizing and communication. They are particularly reluctant to share their friends and family contact information with the apps. Not all apps handle this data with the same level of care, and it falls on the organization to ensure the app handles their volunteer’s data with care. Here's how to evaluate which app to trust based on privacy policies and their stated data handling practices

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Boosting Voter Participation: The Power of Ballot Chasing and Relational Organizing

As we are  in the middle of the 2024 elections fight, campaigns and advocacy groups are exploring new ways to engage voters and drive turnout. Two concepts that are gaining significant traction are ballot chasing and relational organizing. 

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Winning Text Messages for Political

Before we dive into our top examples, let's address the question: What makes text messaging such a powerful tool for political campaigns? Text messaging stands out due to its ability to reach people almost instantly and create a personalized, engaging experience.

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6 Tips on building a relational organizing campaign

Relational organizing is becoming a "must have" for today's political campaigns and movements. In the world today, building those personal, authentic connections to get people interested, excited, and ready to take action is critical. With AI becoming more prominent, real and personal relationships are becoming ever more important. 

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The Basics of Ballot Chasing

Now that voting by mail and early voting is more common throughout the country, Election Day has effectively been replaced by an "Election Month" or even more in some states. These regulatory changes mean new voting routines for both voters and campaigns. Voting by mail doesn't just mean a longer "Election Day"– it also means new voting rules and regulations, and it has led to new campaign tactics. 

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Guide to Relational Voter Registration

Voter registration is an invaluable process for any political campaign. The first reason to register voters is obvious — by registering new people a campaign expands the number of eligible voters. Target communities or precincts with large numbers of base voters (those who always vote Republican) to increase the likelihood of registering new Republicans. 

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What does the "Why" have to do with the campaign?

“Start with the “WHY” Simon Sinek postulates that the key to lasting success both in business and in politics lies in putting the "WHY" first.  It actually is easy to spot in corporations like Apple or Southwest Airlines and in politicians like Trump and Bernie Sanders...

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5 Most Commonly Asked Questions About Text Marketing

SMS marketing for political campaigns has entered the mainstream at an amazing rate in the past few years. There has been a rise in tech spending in recent years and digital innovation, like political texting, is likely to continue growing. 

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Buzz360: Impacting Elections, Driving Results in 2024

The 2024 election cycle was a landmark moment for Buzz360, our partners, and our country. From presidential campaigns to school board races, we were honored to support our customers in driving meaningful, measurable change.

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Erik Aadland CO-07 Case Study

Erik Aadland ran for Congress in CO-7. Going into the primary, it was considered a close race between the 3 candidates. The campaign's strategy was based on a robust, high-touch grassroots organization using the SwipeRed app for volunteers to share Friend-to-Friend, Peer-to-Peer Messages, social media posts, campaign events, issue positions talking points, and to keep volunteers engaged.

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