SWIPERED RELATIONAL
ORGANIZING APP
RELATIONSHIPS ARE KEY TO KEEPING PEOPLE ENGAGED AND READY TO TAKE ACTION
while growing your base of supporters and using that energy and
momentum to make change.
Putting relationships at the center of political organizing
Simply put, friends trust friends.
Relational organizing is the key to creating lasting change. It emphasizes the power of our relationships and our capacity for dialogue about important issues. By mobilizing the people we already know, we can create a lasting impact on the world around us. SwipeRed empowers campaigns, advocacy organizations, and individuals to reach, persuade, and activate their communities on Election Day—and beyond. SwipeRed never shares or sells advocates’ contacts—privacy stays is key, strengthening the trust that drives your movement.
SwipeRed Volunteer App
Turn supporters into advocates who take action. SwipeRed empowers your team to connect through friend-to-friend messaging, peer-to-peer outreach, and social sharing—all from one easy app.
Relational Power
Personal outreach drives real results—up to 80% contact rates compared to traditional methods. SwipeRed makes it simple for advocates to reach their networks with your message—friend-to-friend and peer-to-peer by text, DM, call, or email.
Predictive Advocate Model
Find your strongest advocates before they raise their hand. SwipeRed’s predictive model spots natural leaders and helps you grow faster.
Advocate Journey Tracking
Follow every supporter from first action to full engagement. See who’s sharing, hosting, and mobilizing—so you can build stronger networks that win.
Social & Event Sharing
Empower volunteers to promote your content, events, and calls to action across their social networks. Every event—from fundraisers to meet & greets—is easily shared through the app, helping boost turnout and visibility.
Neighborhood Outreach
Activate local leaders to rally their communities. SwipeRed helps neighbors organize meetups, block parties, and local events that build real connections and campaign energy.
Engage & Motivate
Keep supporters energized with polls, public and private teams, and gamification. Volunteers earn points, climb leaderboards, and compete to drive engagement and results.
Where does relational organizing work?
• Sharing your message from trusted messengers
• Registering your supporters to vote
• Getting your supporters to submit ballots early
• Getting out the vote on election day
• Growing your volunteer base
• Driving attendance at the event
• Relational fundraising
7.3 PP
Increase of voter turn out
25.7%
Increase in Republican Turnout
↑4%
Highest CD Turnout
97%
Additional votes to the Republican candidate
RELATIONAL IS THE CORNERSTONE OF OUR PLATFORM
Volunteers have sent millions of messages from our platform. Here are some of the tools they used:
Target Audience
Volunteers sync the contacts SwipeRed matches them to the audience to build the Smart Match©.
Resources
Give your advocates your talking point, FAQs or resources to help them
help you win.
Detailed Analysis
Make informed decisions
with robust data filtering by channel, message and advocate.
Voter Intel
Your advocate is your best source of information about the voter. Now they can share intel with you.
Custom Tags & Fields
Create tags and fields
for targeting
Take Surveys
Volunteers share your survey to hear directly from the voters.
Here’s how it works:
1
Download SwipeRed
Your supporter downloads the SwipeRed™ app and chooses your organization or campaign. They share their contacts to be matched. SwipeRed matches your supporters’ contacts with your target audience!
Together, you are ready to get started! A push notification tells your supporters that you have a call to action for them.
2
Take Action
Your advocates send your curated message using their own preferred means, including text, email, DM or phone. It’s not a group message.
The advocate hears directly from their friend, and responses are added to your campaign database—harnessing the power of your supporters’ influence to improve your data!
3
Recruit More
Your advocate quickly and painlessly recruit new supporters and volunteers AND help refine your campaign database!
The result? A few supporters can recruit many new ones. And they can do it from anywhere, at any time, in only a few minutes.
There's more:
Training and Support
Our hands-on trainings, strategy tips, and multi faceted support helps you reach your goals. We’ll work with you to build you grassroots teams and engage new activist together, whether you’re focused on member growth, fundraising, persuasion, or activation.
Reporting
With all of your advocate engagement and outreach in one place, you’ll have be able to measure your success in real-time. You will see which channels are used to engage your grassroots teams. The Buzz360 customizable reports are robust and flexible to get real time insights
Targeting
Use advanced tools to identify target audiences and share them among all your outreach tools: email, text, and mobile relational. User defined fields enable you to focus your outreach on just the right people with just the right message.