Interesting Reads

How relational organizing helps candidates win conventions.

Research shows that second to the news, messages from a friend are the most effective way to influence a voter.  In recent elections we found this to be overwhelmingly true – see Georgia, where Stacey Abrams has spent the last 4 years ...

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What does the "Why" have to do with the campaign?

“Start with the “WHY” Simon Sinek postulates that the key to lasting success both in business and in politics lies in putting the "WHY" first.  It actually is easy to spot in corporations like Apple or Southwest Airlines and in politicians like Trump and Bernie Sanders...

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5 Most Commonly Asked Questions About Text Marketing

SMS marketing for political campaigns has entered the mainstream at an amazing rate in the past few years. There has been a rise in tech spending in recent years and digital innovation, like political texting, is likely to continue growing. 

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