INTERESTING READS
Explore everything from strategic tips to inspiring success stories to drive your success.
How relational organizing helps candidates win conventions.
Research shows that second to the news, messages from a friend are the most effective way to influence a voter. In recent elections we found this to be overwhelmingly true – see Georgia, where Stacey Abrams has spent the last 4 years ...
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What does the "Why" have to do with the campaign?
“Start with the “WHY” Simon Sinek postulates that the key to lasting success both in business and in politics lies in putting the "WHY" first. It actually is easy to spot in corporations like Apple or Southwest Airlines and in politicians like Trump and Bernie Sanders...
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5 Most Commonly Asked Questions About Text Marketing
SMS marketing for political campaigns has entered the mainstream at an amazing rate in the past few years. There has been a rise in tech spending in recent years and digital innovation, like political texting, is likely to continue growing.
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Erik Aadland CO-07 Case Study
Erik Aadland ran for Congress in CO-7. Going into the primary, it was considered a close race between the 3 candidates. The campaign's strategy was based on a robust, high-touch grassroots organization using the SwipeRed app for volunteers to share Friend-to-Friend, Peer-to-Peer Messages, social media posts, campaign events, issue positions talking points, and to keep volunteers engaged.
2022 Year End Review
We're closing out 2022 with some numbers that you may find interesting.Take a look at our year in review to learn how our campaigns and organization made a difference in 2022.
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